Have you been advised by your SEO service provider to start a PPC campaign? You must be wondering about the need for PPC marketing when you are already spending on the current SEO campaign. Superficially, SEO and PPC may look to share similar goals. But when you delve deeper, you would know that the life-span, methods, and tactics are all different from one another. Both campaigns have their own set of benefits for a website and there are also drawbacks. Nevertheless, you need to start a PPC campaign in conjunction with SEO to be able to get the best results for your business.
How does PPC work?
For digital marketing, you must have a set of keywords. Based on the popularity of these keywords on the Internet, each term has a corresponding amount of money that is needed to be paid with each click on your link. The link will be hyperlinked with the keywords. The most popular ones that have a higher competition will require you to pay more as there are many webmasters providing
SEO services in Surat and elsewhere who would also be bidding on those terms.
Do you really need it?
PPC or Pay Per Click advertising is recommended to give your website the much-needed boost in inbound traffic within a very short period of time. No, it is not a black hat technique that you are scared of! While any SEO services take months to show results, in PPC you need to pay to get visitors to your website. Through PPC you could show your visitor what you really want to show them – your products and services.
According to statistics, the PPC visitors have a 50% higher chance of buying as compared to organic visitors. And, there are around 32% of companies that use PPC to sell products directly to the target customers. So, if you are eager to boost your brand’s visibility within a very short time, say “yes” to Pay Per Click marketing.
Hybrid Webtech, a reputed social media marketing company in Surat, suggest that if you don’t have the patience to wait, PPC is your best option. We have the right professionals to optimize your campaigns constantly. We will also check your PPC campaigns to make sure that your website gets the best results from the keyword bids you opted for.
